The campaign took place in 2021 and a total of about 100 posts were published on Facebook and Instagram, Youtube and Linkedin from 12 different countries. The purpose of the campaign was to draw attention to the LEADER method and increase the understanding of the societal benefits to which the LEADER method contributes.
The campaign included two different posts. Post one consisted of three pictures and was about creating an understanding of what LEADER is, draw attention to the fact that LEADER is 30 years old and encourage others to be part of the campaign. Post two consisted of one graphic image and then a custom image and was about celebrating LEADER by drawing attention to a success story related to the method.