The first in an instalment of three webinars will focus on setting the scene and exploring what the challenges surrounding rural mobility are. The webinar will feature presentations from relevant figures within the area of mobility, as well as the possibility to join smaller sessions, with the option of exchanging knowledge about a range of topics, including gender questions, transport poverty and more. Following the keynote of Laurie Pickup, our MAMBA partners will walk through the social, economic, legal and cultural conditions that influence the success and failure of rural mobility innovations.